Hamleys

Hamleys is a large toy department store on Regent Street in London's Soho, filling seven floors with Lego, Harry Potter goods, and Disney dolls. Each floor has its own theme, and staff demonstrate toys at the entrance and on each floor. On the third floor, Build-A-Bear lets you make a doll with the options you choose, and the top floor has a restaurant and restrooms. Toy prices are on the high side.