Paper & Cup is a bakery in the alley by Exit 2 of Anguk Station in Jongno-gu, Seoul, selling coffee and cupcakes. It serves Ethiopian beans brewed with an Aeropress, lemon curd cupcakes, and salted caramel puppy. Records show it opens at 9:30 AM and fills to near capacity as customers keep arriving. It also offers a flat white topped with ice cream and a sweet pumpkin muffin filled with cream.